Homepage Redesign / Replatform
GEEB Consulting (for Genesis Products)
Wordpress
Revamped and redeployed homepage and site taxonomy for Genesis Products parent site and its associated brand sites. Close consultation with client stakeholders resulted in a new online experience that better reflects the character, goals and priorities of Genesis Products.
Content Taxonomy & Migration
Synergis (Client Confidential)
Adobe Experience Manager
Developed a streamlined content taxonomy to facilitate the migration of thousands of content pages residing on a 20+ year-old intranet platform. Planned and implemented the migration of this content to an AEM-managed web environment.
Bed Bath & Beyond Intranet Site
SharePoint
Developed a new information hierarchy for the company’s intranet site, incorporating various Sharepoint portals from across departments. Oversaw the on-page user experience and content authoring flow for the site.
Whirlpool Corporation E-commerce
Adobe Experience Manager (AEM)
Oversaw content creation and authoring to support direct-to-consumer ecommerce on the Whirlpool, Maytag and KitchenAid dotcom sites and Inside Pass discount portal. Developed and implemented promotional strategy for key holiday promotions.
Gladiator US/CA Site Migration
Shopify
Launched a new product hierarchy and revamped shopping experience for both Gladiator’s US and Canada sites as part of a migration to the Shopify ecommerce platform.
Kenmore / Craftsman / Diehard Site Relaunch
Ruby on Rails
Rebuilt taxonomy and IA for the simultaneous relaunch of all three brand websites on an accelerated timeline. Leveraged existing product APIs for an effective transition to a new, internally developed content and e-commerce platform.
Craftsman Club Social Platform Relaunch
Ruby on Rails, Wordpress
Oversaw copy, IA and user stories for a ground-up revamp of Craftsman brand’s social platform with expanded functionality and features.
Kimberly-Clark / Halyard Health Brand Site
Magento
Directed IA and copy for Kimberly-Clark’s Health Care division website. Oversaw Halyard Health independent taxonomy and copy revisions incorporating new product categories and separate site localizations for the division’s divestiture from Kimberly-Clark.
Vermont Castings Group Brand Sites
Bespoke Web Platform—PHP
Created site taxonomy and product feature hierarchy for the simultaneous relaunch of flagship brand sites: Vermont Castings, Majestic and Monessen. Tailored product families and data structures to support a bespoke back-end content management system.