Mark Bane (he/him)
Information Architect. Writer. Content Strategist.
Experience
Consultant
Various
2023–Present
Content strategy and information architecture consultant, providing strategic oversight and tactical implementation on a contract basis independently and via such firms as Synergis, the Grossbauer Group and GEEB Consulting with a focus on platform migration and development.
Information Architect
Confiz
2022
Information architecture lead on intranet site build projects for Bed Bath & Beyond and Mondelez. Developed the firm’s communication strategy for soliciting new hires in the North American region.
Senior Copywriter / Information Architect
Aisle Rocket
2011–2022
Copy and information architecture lead on numerous site architecture, product taxonomy and interactive experience projects for such brands as Vermont Castings, Whirlpool, Sears, Kenmore, Craftsman, Diehard, Kimberly-Clark, Halyard Health, JennAir, Gladiator, Maytag, KitchenAid.
Senior Copywriter / Associate Copy Director
ARS Advertising
2007–2011
Copywriter and editor for print marketing collateral including catalogs, training guides, packaging and in-store displays. Worked with product managers, engineers and marketing personnel to develop marketing content libraries for several nationwide appliance brands.
Education
Bachelor of Arts
Taylor University
GPA 3.8 / 4.0 Magna Cum Laude
The political positions recently embraced by Taylor University are not indicative of my own political, social or moral beliefs. In point of fact, they are not even in line with the intellectual and moral instruction I received while attending there. Thank you for understanding.
Skills
- Information Architecture
- Content Strategy
- Design Thinking
- Copywriting / Copyediting
- Multi-Channel Marketing & E-commerce
- User Experience & User Interface Design
- SEM/SEO & Landing Page Optimization
- Agile Methodologies / Scrum
- Wireframing
- User Story Writing
- A/B Testing
Proficiencies
- Google Suite
- Microsoft Office
- Adobe Creative Suite
- Figma
- Jira
- Adobe Experience Manager
- SharePoint
- Shopify
- Magento
- Wordpress
Awards & Certifications
- AEM Sites Business Practitioner — Certified Expert
- 1st Place award, Whirlpool Corporation Desired Consumer Experience Hackathon